What if Starbucks Marketed Like a Church? by Richard Reisling:
Reisling put his faith into practice when he left a new home, one of his cars, and the salary and benefits of the corporate marketing world to turn his attention to churches full time. What does marketing mean for churches? Reisling gives the following explanation:
What is marketing all about? Webster’s says that marketing is “an aggregate (sum) of functions involved in moving goods from producer to consumer.” So how does that apply to the church? The sum of everything your church does to connect Christ with your members and the outside world is marketing. Many might wonder why the video is about marketing. It’s because marketing (connecting Christ with people) is in your parking lot. It’s on the outside of your building. It’s in the way you greet me. It’s in your members. It’s in your message. It’s in everything we do that forms the perception of who we are and what we value to the world we are called to reach.
I’m not sure what to make of all of this, but I thought the video was worth passing on. The website, Beyond Relevance, is here. His background story, in which he lays out what he thinks is wrong with many current church efforts, is here.
